Sanremo is the capital of the so-called Riviera of flowers. The town’s origins have been lost in the mists of time, between history and legend. It was originally known as Matuzia, but whether in honour of the Goddess of the sea Matuta or in memory of the Roman nobleman Caio Matuzio, remains a mystery. Owing its fortunate position nestled between the two promontories of Capo Verde and Capo Nero, Sanremo was well-known to the ancient Romans thanks to its idyllic micro-climate that favours the plentiful cultivation of lavish flowers that have become famous the world over.
Today it is a jewel of a town and one of the best loved tourist destinations in the Mediterranean, no doubt due to the splendid examples of Belle Epoque and Liberty architecture. The oldest part of town, known as ‘la Pigna’, is a collection of houses perched on hillsides, steep lanes, covered walkways and pretty little squares. Then of course there is the extravagant casino, built in 1905, a mecca for gaming and roulette aficionados. Being the ideal location for such events, it hosts the famous Italian song festival every year. Once you begin to discover its charms, San Remo is difficult to forget.

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Royal Hotel Sanremo Royal Hotel Sanremo
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